
Pakistan's Sapphire opens its branch in UAE
Pakistan's top clothing brand has opened a branch in the UAE for the first time. It is very rare that Pakistani clothing brands are in competition in the retail market globally. Pakistan is always a textile export base model country due to regional advantages and prices; however, due to massive taxes and extremely high electricity prices, Pakistan is not able to take proper advantage of its potential. Pakistan's manufacturing companies always look to export their products due to better revenue; however, this is a rare move that now Sapphire, which is a major brand of women's clothes in Pakistan, is now looking to compete in the UAE.

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UAE is a competitive market, and it has almost all multinational clothing brands operating in UAE, and it is a bold move by Sapphire that has opened up a branch in UAE to compete in a very harsh and competitive market, where they can lose the revenue as well if things do not go right or things do not go according to the plan, which is always a risk when companies try to operate in other countries, and that is called business.
Sapphire officially states that they want UAE residents to come closer to their brand, and timing cannot be better to open in the UAE, and now it is time to shop in Sapphire. Moreover, Sapphire states that they are committed to enhancing their brand further, and they will also expand their business further in the UAE to improve the brand image and revenue of Sapphire.
Sapphire is considered a top clothing brand in Pakistan, and it contributes to the major revenue model of Pakistan, including taxes and employment. It is expected that Sapphire will be successful in the Middle East market because they have very famous and unique designs, which can compete with any kind of multi-clothing brands.