History Of NVIDIA GPU Lineup
NVIDIA history of GPU lineup and future GPU lineup
NVIDIA Corporation is based in the USA and was founded by Jensen Huang and Co. in 1993. Jensen was the CEO of the company, and currently he is still the CEO, and he is considered the most paid CEO in the world. Nvidia's product focus is on graphics processing units, software, CUDA, AI, and datacenters. NVIDIA started as a very small company; it was considered the underdog at the time, as Intel and AMD were the giant corporations, billion-dollar companies, whereas NVIDIA was at the start of building their reputation.
Time passed by, and AMD and Intel were both interested in buying Nvidia, and AMD blinked first and offered NVIDIA more digits than ATI Radeon; however, the deal got stuck on Jensen's demand that it will sell off its company with the condition that he will be CEO of AMD; however, AMD rejected the condition and bought ATI Radeon instead in 2005. Currently NVIDIA is worth nearly USD 3.4 trillion, and it is more valuable than Google Inc. or Apple Co., and NVIDIA is registered as NVDA in the US stock exchange, and their share value is USD 133 per share.
Past NVIDIA GPU Lineup vs. AMD Radeon
Nvidia's bread and butter since 2020 was the gaming sector; however, now it is AI, and their gaming sector's revenue is increasing by just 5% to 10% on a yearly basis, and yes, you can say that it is an inflation adjustment, and however, their data sector is increasing 200% to 300% on a yearly basis.
NVIDIA Maxwell Series Launch
The turning point for NVIDIA was in 2015, when they launched Maxwell products, which were introduced as the GTX 9xx series against AMD Fury Fiji and RX 29X series. It caught AMD off guard, and the GTX 980 with 4 GB of VRAM was able to beat AMD’s Fury Nano with adjusted clock speed, with much better efficiency and cooling, while it is a fact that AMD had much better hardware; however, their DX11 API woes were real at the time, and their software team was a letdown, and AMD's CEO was sacked by the board of directors, and Lisa Su was hired as the new CEO of the company, and still she is the current CEO of AMD.
NVIDIA Pascal Series Launch
Moving forward, in 2016, NVIDIA launched the Pascal series late in 2016, and their full lineup was released in March 2017, where NVIDIA revealed the monster at the time, the GTX 1080 Ti, which again caught AMD off guard, and their Vega series was at least 20% slower than the GTX 1080 Ti, and AMD had to adjust the price and delayed the launch. AMD had to sell the VEGA series at a loss, due to it having advanced hardware; however, PC game developers and AAA developers were not ready to utilize it at that time because APIs like Vulkan and DX12 were in their starting stage.
NVIDIA Turning Series Launch
In 2018, NVIDIA officially ended the GTX series and introduced the RTX 2xxx series, which had dedicated ray tracing cores, tensor cores, and introduced DLSS. With the RTX 2xxx series, it is safe to say that AMD was in a worse position than in the past, and they officially announced they wouldn’t launch a GPU to compete with the RTX 2xxx, and they would only launch the RX 5700XT, which is the Navi 1st gen, and it was barely able to compete with the RTX 2070 Super; however, the RTX 2080 Super and RTX 2080 Ti had a free pass to increase the price unfairly; however, it was outsold, and PC gamers did not stop buying due to a lack of competition and NVIDIA fan following. Even celebrities like Henry Cavill build their PCs along with the RTX 2080 Ti Asus Rog Strix.
NVIDIA Ampere Series Launch
Moving forward to 2020, NVIDIA launched RTX 3xxx based on Nvidia's Ampere architecture, which was a total change compared to Nvidia's Turing design. However, this AMD was in a better position compared to previous generation launches, and AMD launched the RX 6xxx series to compete with Nvidia’s RTX 3xxx series; however, AMD had no answer to DLSS (Deep Learning Super Sampling) and Ray Tracing cores, and Nvidia's share in the GPU market increased further to 82%, and AMD had only 18% remaining.
NVIDIA Ada Generation Series Launch
In 2022, NVIDIA this time again caught AMD off guard and launched the RTX 4090, RTX 4080, and RTX 4070 first, and AMD thought that the RTX 4090 was going to be 40% faster than the RTX 3090 at maximum; however, that was not the case, and it was up to 90% faster than the RTX 3090 depending on resolutions and game selections. Moreover, AMD had to readjust their product range, and the RTX 4090 had no competition.
NVIDIA GPU and AMD GPU Future Lineup.
NVIDIA is going to launch the upcoming RTX 5xxx next month, January 2025, and the RTX 5090 is rumored to cost around USD 1800-2500, which is almost a 50% increase in price compared to the RTX 4090, because AMD has now officially announced that they won’t compete with NVIDIA on high-end GPU products, and they will target mid-range segments from now on and focus on getting market share back, which is 90% NVIDIA holds and 10% AMD holds.
AMD said that their focus would be forcing developers to optimize their games for AMD as a first priority, which NVIDIA is at the moment due to their NVIDIA 90% share in the GPU market. AMD has said that now their focus would be on the console market, AI, and the CPU market, due to their position in the market in those segments and letting their fans know what they can expect from their upcoming lineup, the Navi 4 lineup.
NVIDIA will introduce the RTX 5080, RTX 5070 Ti, and RTX 5070 in January 2025 at CES and the RTX 5090 later, as the RTX 4xxx is an end-of-life product, and NVIDIA has stopped their production. Fans are hoping that NVIDIA should have a realistic pricing of their products; however, it is not possible unless AMD comes and surprises Nvidia.